The Olympics and Deloitte - The First Effect

‘The First Effect’ redefined Olympic success by exploring the transformative impact of human and technological firsts throughout Olympic and Paralympic history. A collaboration between Deloitte and the IOC, the campaign highlighted the power of sport to drive progress—beyond the podium.

 As offline editor, I worked closely with the creative director to bring to life the concept film that secured the campaign’s hero launch. I later edited the final 90-second piece shaping the campaign’s visual narrative and helping set the tone for the campaign.